In recent times, the issue of privacy has become something of a focal point in the world of Mobile marketing. In the U.S, there has been a major push for a “No Tracking Law”. As well as this some key market players such as Google and Apple have recently come under fire for collecting what some consider to be “sensitive user information.” What is largely been called in to question, is whether such issues of privacy are becoming hindrances to wide spread uptake of Mobile Marketing.
In the United States, there has been the submission of a “Do Not Track” Law, which aims to limit the unmonitored nature of online companies when tracking consumer’s personal information. Congressional representative Jackie Speier proposed the package of bills in 2010 and since have caused a significant amount of attention to be given to the rising issue of privacy. However, with suggestions that Mobile is evolving too fast for any strict definitions of “Tracking” to be placed in statute, governing bodies such as the Federal Trade Commission are stepping in. In December of 2010, the FTC issued a new set of guidelines that can assist companies in the self-regulation of tracking policies. The FTC however, admits that with little incentive for companies to follow the guidelines, many companies are still providing inadequate solutions to this growing concern.
As Mobile looks to push the focus of its market towards the distribution of Smartphones and Tablets, it is also pushing the idea of Cloud computing. With rising concerns over privacy however, Mobile may be about to face a rapid decline in the number of potential investors in this new model of data storage. Current surveys conducted throughout 21 countries and close to 900 leading business executives suggest that nearly half of today’s leading businesses will look to invest in Cloud computing, with 50% of the non-investors citing privacy as one of the key concerns influencing this decision.
Some businesses such as GroupM have announced that they are taking steps to enforcing some more robust privacy policies for their campaigns. Their principle aim is to limit the amount of data collected and shared but they have stressed that these efforts are in fact voluntary and that it may be some time before other companies follow suit. With the incentives for bolstering privacy policies at a relative low, there are fears that it may take something like a dramatic lack of investment for companies to begin taking action. With laws and regulations on technology so difficult to keep relevant and pass, these fears maybe more realistic than anticipated.
What remains to be seen from this debate is how influential the increasing pressure to regulate privacy policies will be, and whether or not this influence will alter the scepticism of many potential investors. In time, many governing bodies such as the FTC, are hoping that companies will adhere to the recommendations prescribed to them for the benefit of consumers, and the market as a whole.
For more on Text marketing, visit www.txt2get.com, the site of the worlds simplest and most powerful TXT advertising company.
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Realtors are constantly seeking new ways to control business costs, in a slow market. Placing print advertisements, and printing up fliers to leave at listings, may eat a sizable portion of a realtor’s budget. Fortunately, real estate mobile marketing, as part of an overall digital strategy, provides a no-paper, low-cost avenue for reaching potential clients. This type of marketing also helps realtors to be more proactive with advertising, rather than reactive.
When realtors use mobile marketing, they use a mobile device to communicate with clients. Realtors with access to calls and emails on a smart phone are available to assist buyers at any time of the day. Being available gives realtors an advantage over less responsive competitors. Also, smart phone capability is better suited to a clientele that is constantly integrating more digital products into their lifestyles.
Digital products give realtors a chance to be proactive with their outreach. Placing a flier at every property listing requires time, and cash that could be diverted to other resources. Also, sitting back, and hoping that prospective buyers see a web listing for a property, puts a realtor in a reactive position. Digital technology, on the other hand, allows realtors to go on the offensive, promoting their listings directly to clients while enjoying significant cash savings.
Digital advertising may be realized in a number of ways. When realtors list a new property, for instance, they may choose to send the information to clients, using text messaging. Or, when an open house is about to begin, realtors could sent a text message to interested clients in their database.
Realtors should also take advantage of SMS. For instance, realtors could establish a service, in which clients could text a keyword to a specific number, and then receive property listing information, right on their smart phone. SMS would replace the hassle of printing and carrying fliers to every property site, producing a savings of both time and money, while still delivering a valuable service.
Advertising is only one aspect of an overall digital strategy. Many clients use their phones to look at property information online. For this reason, realtors should ensure that their websites are easily navigated with a smart phone, and that they do not publish too much Flash content. Additionally, good visuals on a website are important, and realtors may even consider adding a video element to their pages.
Digital strategy may include advertising on third-party websites. Websites, like Trulia or Zillow, offer realtors the opportunity to advertise their listings. Additionally, both sites have an excellent mobile interface, which has rich visual features. In addition to real estate sites, realtors should employ social media as another way to communicate with clients. Property updates, or other information, would appear directly in the user’s news feed.
Real estate mobile marketing gives realtors new, fresh ways to reach out to potential clients. Web and phone-based services offer convenience to clients, at a low cost to realtors, thus helping them to recruit and retain more prospective buyers. Utilizing all of the capabilities of computers and smart phones allows realtors to match their services to the technological savvy of their client base.
Dave is a real estate expert who specializes in mobile marketing for real estate.
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Mobile Commerce is dramatically changing the way retailers and customers interact. As Mobile use moves predominantly towards Smartphone and Tablet formats, Mobile marketing is looking to evolve and give retailers access to a range of new applications that could revolutionise Mobile commerce. The National Retail Federation estimates that by 2015, Mobile commerce could account for around US $120 Billion of goods and services sales.
At the forefront of these latest Mobile technologies there are Smartphones and Tablet devices, and of course, the Mobile applications developed by a range of distributors and for an even wider range of services. So where do these applications come into play for retailers and Mobile commerce? Applications look set to pave a whole new path for Mobile commerce in the retail sector, earlier this year, the National Retail Federation in conjunction with ARTS (the NRF’s IT Standards division) and over 40 mobile related companies and organisations worldwide, designed a blueprint for the widespread uptake of mobile applications in the retail sector. These blueprints concentrated on Mobile applications for advertising, increasing brand awareness and tools for the overall shopping experience, right through to specific Mobile commerce applications such as Mobile ticketing and Mobile payments.
What is becoming increasingly evident through the development of such applications is commerce and retail is in some ways being fundamentally altered by M-Commerce. For instance, many companies are aware of applications that give consumers the ability to look at products in store and price check them against other retailers, what they may be unaware of however, is the introduction of an application that allows customers to join a social network site and make independent price offers to retailers and manufacturers. The application records customer bids and if enough consumers make the same offer, the application accepts it and issues coupons allowing customers to purchase the product at the negotiated price in stores. This obviously opens up a whole new side to commerce for retailers, and may take some time to implement successfully before there is more widespread uptake of such transactions.
In recent months, there has also been a push to link Smartphone’s, Tablets, and Digital Signage in an effort to aid retailers in monetizing the mobile experience via a technology assisted sale. Identitymine for example have developed what they call the “three screen experience,” an integrated system in which a retail associate can access a customer’s profile with; browsing history, suggestions for similar products (when their selected product is unavailable in store), and records of their latest purchase, all from a Tablet device. Identitymine state that their retail application “demonstrates ways to leverage mobile apps for self-assist and in-store scenarios, facilitating more effective interactions with retail staff, and increases the ROI on digital signage.”
Mobile commerce is without a doubt taking serious steps to becoming an intricate part of consumer’s everyday shopping lives. With these moves comes increasing interest from retailers to utilize Mobile applications and actively implement the latest Mobile strategies in to their stratagem. These applications look set to give retailers a whole new level of customer interaction and extend the possibilities for customer loyalty bases. It’s an expanding market and a time of innovations for Mobile as it now moves even further into the world of commerce.
Visit www.txt2get.com for more information on Mobile Commerce and TXT2GET’s powerful mobile marketing service.
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Mobile marketing has without question given rise to a whole new era for advertising. Worldwide, companies are looking to Mobile to connect with their audiences on a whole new level. However, despite its global success, there are still some companies and businesses that are being deterred from adopting Mobile into their marketing campaigns because of the complexities associated with initiating Mobile marketing.
Surveys suggest that around 20-25% of all businesses have not, and do not plan to adopt a Mobile strategy into their overall business plan. Among the top reasons as to why these companies are choosing not to initiate Mobile marketing campaigns is a lack of experienced personnel. Although Mobile is most certainly a global market, it is still relatively young; as such, there are not yet a large enough number of qualified personnel to be employed by smaller, less well-funded businesses. Because of this, companies are at first unable to pursue Mobile as a feasible marketing avenue.
This lack of experience has also been the downfall for many unsuccessful Mobile marketing campaigns. When faced with problems such as fragmentation, inexperienced Marketers are becoming overwhelmed with the challenge of which platforms will optimise ROI for their customers, and as such are failing to get off the ground. Cases such as this have become a major deterrent for companies looking to take that first step into Mobile advertising.
The complexities of Mobile marketing, whilst significant, are not in actuality an absolute deterrent from businesses adopting a Mobile marketing strategy. A 2010 survey shows that of the companies surveyed, 33% currently use, 24% plan to use in 2010, 13% plan to use after 2010, and 20% have no plans to use, whilst the remaining 10% were unsure. What is surprising is that one-fifth of respondents indicated they had absolutely no plans to use mobile in 2010.
So whilst the boom of the Mobile as a marketing medium suggests that its complexities are by no means a deterrent for prospective businesses, there is still some evidence to suggest that not everyone is convinced, or feels that Mobile marketing is the right strategy for them. What goes without saying, is that for those companies who have adopted Mobile marketing, and who have applied it efficiently, there has been overwhelming success resulting in a new Mobile era.
Visit www.txt2get.com for up to date case studies on Mobile marketing and for more on what Mobile marketing can do for your business.
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There is a lot of buzz about mobile marketing on the Internet. There are lots of questions in people’s minds regarding mobile marketing like – What is mobile marketing? How does one get involved in it? How do you know if it is right for you? What are various terms used in the context of mobile marketing? There are many other questions like that. Just as any serious businessman is interested in making money, it is important that you are knowledgeable about some things regarding mobile marketing. You can start by taking a look at the basics of mobile marketing. Let us begin with the definition of mobile marketing.
What is mobile marketing?
It is set of practices that let an organization communicate and interact with the audience by making use of mobile devices or networks. In short, mobile marketing is a technique used by an organization to promote their products through mobile devices instead of emails and TV ads.
How do I make use ofmobile advertising?
Really mobile marketing and advertising is actually a medium utilised for creating awareness among men and women about your product and services provided by your company. Mobile advertising entails creating customer database, drawing their attention towards events, escalating revenues and rising customer loyalty.
How do you get started with mobile marketing?
Once you have made the decision that you want to use mobile marketing for advertising your product, you just need to contact a mobile marketing agency. There are several small and big agencies that work for helping you in creating strategies and plans. These agencies can also give you the knowledge and guidance that you may require for mobile marketing. They will educate you about mobile marketing through campaigns and various other means.
Terms utilized in context of mobile marketing
There are a number of terms that are utilised in context of mobile advertising and marketing like SMS, MMS and WAP. SMS, the first important term used in context of mobile marketing and advertising, stands for “short message service”. Fundamentally SMS is usually a way of communicating with customers by means of texts that are sent by way of mobile phones or the internet. These SMSs are sent only by following standardized communication protocols. You can promote your item by way of fixed phone lines or mobile phone devices only should you follow these set of rules. MMS stands for multimedia messaging services. It refers to the capacity to send pictures via mobile devices. WAP stands for wireless application protocol. It can be an open international normal for delivery of wireless data and telephony services on mobile devices.
Items to bear in mind even though practicing mobile advertising
If you would like target audience to sign into your list then make sure you allure them with provides like totally free reports as well as other gives. Respect the customer’s privacy and contact only when they want you to. Do not disturb your prospects since it may irritate them resulting in you losing a prospective customer. Make sure that your campaign is relevant to the customer and his/her wants. In no way irritate your customers by sending repetitive messages.
Positive aspects of mobile marketing and advertising
As mobile phones have turn into the popular tools for communication it is actually to be located with almost every individual. So advertising via mobile phones ensures that the promotional stuff is reaching the masses. The second benefit of mobile advertising is that it truly is low-cost and quick to go with.
Looking to find the best deal on mobile marketing, then visit www.mobilemarketingunlimited.net to find the best advice on mobile marketing for you.
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